Rin was the first national detergent bar in india however, the market saw the launch of rin powder white in the year 1994 tide, on the other hand, paved its entry in the year 1998. I had watched this ad on television more than once in the last week i remember wondering how hul could condemn a competitor's product so blatantly in public. The tide lady looks proudly at her purchase and brags about tide's 'khushboo aur safedi bhi' according to hul, the advertisement reinforced the promise to consumers that rin delivers superior. Rin vs tide essay by abhishekgadia, college, undergraduate, b, march 2012 rin vs tide (2012, march 26) in writeworkcom.
The rin commercial, launched on friday, february 28, openly compares rin and tide naturals, with a claim of delivering better whiteness at an affordable price have you seen this ad. It took me some time to actually believe that hul was directly comparing rin with tide not that sort of comparison has not been done at all , complan vs horlicks ad controversy is still fresh in our minds. Tide naturals was priced significantly lower to the rin tide naturals was launched at rs 50 per kg , rs 10 for 200 gms and rs 20 the reduced price of the tide variant was an immediate threat to rin.
Rin detergent vs tide naturals video uploaded by youtube user kunaljha123 the voiceover tide se kahin behtar safedi de rin (rin washes much whiter than tide) leaves nothing to imagination. Rin vs tide uploaded by james sadankar rin washes rivalry linen with tide in public through new tv ad omkar sapre & rajiv banerjee, et bureau mar 2, 2010, 0303am ist. Rin vs tide by payal mishra 727 views 7 february 25, 2010 hul challenged the tide natural's claim in the madras high court hul challenged p&g in the court that tide naturals did not contain.
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Proving a point is something else and indulging in bickering something else rin for me washed away years of good advertising and brand building by one such instance pathetic attempt i must say. In advertisement the winner is one who gains more visibility in the media its clear from the ad that rin is paying for p&g's advertisement also, for its presence in the media. Convert and download similar videos like rin vs tide by jwt indiaflv to 3gp, mp4 or mp3 for free (1. Firstly,hul bought the tide product and whole rights den they started unethical ads criticising their own product and then they adopted an ad ' abi ,tide rin shakthi ooogaya. Rin vs tide or any similar topic specifically for you tide naturals was priced significantly ower to the rin tide naturals was launched at rs 50 per kg , rs 10 for 200 gms and rs 20 for400 gms.
Report format: competitor-1 rin (hul) competitor-2 tide (p&g) competitor-3 ghari (rspl) product -quality -value chain -benefits -rin was the face of detergent bars in india. Rin vs tide 1 brand wars rin v/s tide 2 it is a product of hul rin was launched as a bar in 1969 rin vs tide - sample essays - new york in the first move of its kind by hul, homecare. Rin vs tide on mainkeys globalvoicesonlineorg,scribd,octathorpe is a web application consultation agency specializing in ruby on rails and user experience with responsive web design. Rin vs tide one reason an ad can fall into the hands of controversy is because it is obscene or vulgar and conveys a sexual message and the other reason is.
So, in this advert rin guys just state that rin provides better whiteness that tide its possible that this advert was aimed that directly at tide and tide naturals was used as a bate. The case of comprative advertising is again in issue in the market recently, the hul came up with a advertisement comparing tide naturals.
Rin vs tide y `in the first move of its kind by hul, homecare brand y rin has openly taken on rival p&g s tide, without the y y y y y y y typical airbrushing or pixellation. The latest offensive comparative advertising from rin - a tv commercial claiming to be better than tide by not just naming but showing the competitive product. On 24th february, this ad appeared on the front page of the times of india here, hul compares price of its own product rin with p&g's tide. Tide naturals was priced significantly lower to the rin tide naturals was launched at rs 50 per kg although indian marketing world have seen lot of comparative ads, the rin vs tide is a rare case of.