India, officially the republic of india, is a country in south asia it is the seventh-largest country by area, the second-most populous country with over 12 billion people, and the most populous democracy in the world. The report analyses the indian retail industry taking into perspective the in the indian retail sector 34 pest analysis boom in retail trade in india owing. The retail industry has also changed itself and now all retail products are available in excellent and durable packing, which has grown its shelf life (abhi jeet s, 2010) technological factors as this is the time of technological changes and it has changed all aspects of life. A pestel analysis of the retail industry new forces and trends are shaping the retail landscape particularly, it is the technological and economic trends that are having the deepest effect on it.
Retail scenario in india : touching meteoric scales as the corporates the piramals, the tatas, the rahejas, itc, skumars, rpg enterprises, and mega retailers- crosswords, shoppers stop, and pantaloons race to revolutionize the retailing sector, retail as an industry in india is coming alive. Transcript of pestle analysis india india role of political parties president has no legislative power in india, he is a figurehead prime minister is head of the government, current prime minister is the leader of the inc. Lucintel, a leading global management consulting and market research firm, has analyzed the political, economic, social, technological, legal, and environmental factors of india, and has come up with a comprehensive research report pestle analysis of india 2014. India is the second largest country with massive population and has the big democratic country of the world the indian economic sector contributes in the service sector with 69% of total gdp, wholesale and retail trade with 23%, financial institution and real estate sector with 17% and these sectors play the vital.
Its success in the retail industry is due to the fact that the company has a vast experience in the retail market, product differentiation, and cost leadership their unique concept is that furniture is sold in kits that are assembled by the customers at home. An analysis of indian retail industry pgp2009-2011 page1 we wish to sincerely express our gratitude to all those who helped us in achieving this moment of writing the project report on retail. Some common factors are political, economic, social and technological (known as pest analysis) companies also study environmental, legal, ethical and demographical factors companies also study environmental, legal, ethical and demographical factors. Pest analysis india in this term paper pestle analysis of india how organization take the analysis for setup the offices or industry in india in this analysis.
This research analyzes the retail industry in india in a pest framework analysis a pest analysis is concerned with the environmental influences on a business the acronym stands for the political, economic, social and technological issues that could affect the strategic development of a business. Fashion industry pestel/pestle analysis 2016 proved to be a tough year full of difficulties for the fashion industry caused by several disruptive events like terrorist attacks on france, brexit and volatility in the chinese stock market. Pest analysis in durable goods industry when analyzing durable consumer goods industry of india impact of political, economical, social, and technological factors on the industry were observed. Pest analysis (political, economic, social, and technological) a pest analysis is an analysis of the external macro-environment that affects all firms including banking industry pest is an acronym for the political, economic, social, and technological factors of the external macro-environment.
Pest analysis in india retail industry pest analysis the pest analysis refers to four main factors: political economical social technological the analysis will focus towards the industry that how the political stability, rules and regulation, and the legal system of the country affecting the overall industry. A pest analysis is concerned with the environmental influences on a business the acronym stands for the political, economic, social and technological issues that could affect the strategic. Pest analysis of textile industry 1235 words | 5 pages pest analysis a pest (political, economic, social and technological) analysis is a major part of the environmental scanning section of strategic management and it is used by companies during market research and strategic analysis.
Retailing in india is one of the pillars of its economy and accounts for 14% to 15 % of its gdp indian retail industry is the second largest employer in the country with almost 12million retail stores in india the indian retail market is estimated to be us$ 450 billion and one of the top five retail markets in the world by economic value. As a retail industry leader, walmart continues to withstand the potential negative effects of threats in the political, economic, sociocultural, technological, ecological and legal (pestel/pestle) aspects of its business.
Pest analysis stands for the analysis of political, economical, sociological and technological environment within a region or a country the same analysis is applied to understand the overall business environment and accordingly design the organizational strategy. Pest analysis on retail industry discuss pest analysis on retail industry within the principles of management ( pom) forums, part of the publish / upload project or download reference project category retail consists of the sale of goods or merchandise from a fixed location, such as a department store, boutique or. Retail analysis with pestel, condition of indian retail in terms of figures and a brief forecast and pestle, future of retail in india, relation between india & retail, can retail survive in india, projection of retail in india, future analysis of retail in india, is retail good in india, pestle analysis of retail future in india, pestle and. India, officially known as the republic of india, is the seventh largest country by area, and the second most populous in the world with more than 12 billion people attaining independence in 1947, the south asian country is known for its cultural diversity and is also among the world's leading democratic countries.