This accounts durex for twenty six percent of the worlds four billion condom market making it the number one brand in the world in this report a detailed analysis will be performed on the fetherlite intense product. This report provides a detailed analysis of durex featherlite condoms as a standalone product within the ultrathin condom market the target market of featherlite condoms is a sexually active male gay or heterosexual orientated individual that are aged between 14 - 40 years old. Godrej and boyce is a top competitor of featherlite india godrej and boyce is a private company that was founded in 1897 in mumbai, maharashtra. Asia's leading online concierge and delivery service | shop now.
Please select your market's page below at - austria au - australia bd - bangladesh be - belgium ca - canada ch - switzerland cl - chile cn - china co - colombia. Durex marketing plan market summary the durex brand is well known and well trusted so was the company's marketing strategy condoms are most used by the 16 to 35 age group - a group most at risk in terms of sexual behaviour. The swot analysis of durex proves that its not easy to differentiate a condom brand because of the fast catching competition but durex does it smoothly through all these years of changes in durex's management, the brand has emerged as a market leader and is currently manufacturing 1 billion units/year.
Negative body images durex featherlite market analysis durex analyzing images body images in the media images of light and darkness i the effect of media images use of violent images visual images in jfk stereoscopic images: images of gender in the media male images in media reflecting body images from american culture sexual images in rap. Market share despite being around for only ~80 years durex has managed to establish an undisputed leading position amongst its competitors when it comes to market share its current global (branded) condom share (value) increased from 32 5% to 34 2% 6 with it accounting for over a billion condoms being manufactured in the world. Durex is a registered trademark name for a range of condoms originally developed and produced in the united kingdom by ssl internationalssl international was sold to the anglo-dutch company reckitt benckiser in 2010. Big supermarkets, like tops market, will obviously also sell condoms, although the selection was pretty weak in one such supermarket that i visited brands, prices, and sizes i found the following brands in thailand: durex, playboy, onetouch condoms, lifestyles, and okamoto.
Team 5 globally, durex has a market share of 29% market leader in more than 40 countries recognizable for being a premium condom brand durability, reliability and excellence target market overview geographical demographic behavioral multiple segmentation bases primary market . Durex featherlite market analysis executive summary this report provides a detailed analysis of durex featherlite condoms as a standalone product within the ultrathin condom market the target market of featherlite condoms is a sexually active male gay or heterosexual orientated individual that are aged between 14 - 40 years old. Packets of durex fetherlite condoms, produced by reckitt benckiser group, are seen on a supermarket shelf in london, uk. Durex is the only brand remains consistant marketing activity launch across media channels from others competitors in the market, german billy boy is a potential brand, which is launched into uk condom market this year.
Presently, the nigerian market has different variants of durex like the featherlite, featherlite elite, extra safe they come both in latex and rubber options, as well as in different sizes from x, xl, xxl. See all results for durex featherlite durex condom pleasure pack assorted natural latex condoms, 42 count - an exciting mix of sensation and stimulation by durex. The global ladder market to grow at a cagr of 544% during the period 2018-2022 the report has been prepared based on an in-depth market analysis with inputs from industry experts.
If you want the sensation of riding bareback, you want to try the durex featherlite condom this is a lubricated, ultra-fine condom designed for greater sensitivity these are lubricated with a gentle, non-spermicidal lubricant and are made from hypo allergenic natural rubber latex. Find great deals on ebay for featherlite stock shop with confidence.
Durex holds 26% market share worldwide and distributes more than one billion products every year competitive analysis in the marketing strategy of durex the health and physical wellbeing market have commercial companies, pharmaceuticals companies catering to the growing needs of the sexual needs of the customer around the globe. Durex 1 about durex • since 1915 • in thailand since 1985 • global research • sexual well being • quality is trusted.