Not only does blue streak describe how jetblue beat sizable odds in one of the toughest businesses and during one of the worst periods in that business' history, but it also depicts how an unassailable brand was created in a business where brand loyalty no longer exists. Includes bibliographical references (p 243-251) and index bluestreak : inside jetblue, the upstart that rocked an industry item preview. The description of : blue streak inside jetblue the upstart that rocked an industry 1 this item blue streak inside jetblue the upstart that rocked an industry by barbara peterson hardcover 3698 only 1 left in stock order soon sold by greatbookshelf and ships from amazon.
Peterson revisits jetblue in blue streak: inside jetblue, the upstart that rocked an industry, which chronicles the airline from its birth as an entrepreneurial dream [pdf] signor marconi's magic box: the invention that sparked the radio revolutionpdf. In barbara s peterson's new book, blue streak: inside jetblue, the upstart that rocked an industry, she recounts the rise of the design-meets-discount airline through the biography of its renegade mormon ceo, david neeleman neeleman had no experience in the field when he entered the business. The definitive, behind-the-scenes story of the most innovative airline in america a few years ago, an unknown entrepreneur named david neeleman uprooted his wife and nine kids from utah to new york, dreaming of a bold new company that would make jaded travelers fall in love with flying again.
Jet blue case study essay example 1203 words | 5 pages the jet blue case was former ceo david neeleman he was the person who started jet blue and formed it to become a low cost airline provider, providing luxury and comfort and destinations to various cities at a low affordable cost. Because this blue streak: inside jetblue, the upstart that rocked an industry is an unordinary book that the inside of the publication waiting for you to snap that but latter it will surprise you with the secret the idea inside. According to thompson, strickland & gamble (2010), jetblue's total operating expenses were 1217 per revenue passenger mile in 2008 versus $1818 for american airline, $1818 for continental, $2095 for delta, $1385 for southwest, $1913 for united, and $2145 for us airways.
Jetblue airways the airline industry is one in which external influences have had an unbelievable impact on the bottom line of all of the companies that fly thus, it may defy imagination at first that in an industry of barely controlled daily chaos, jet blue has found a way to make od work to control that chaos. Blue streak has 111 ratings and 11 reviews the definitive, behind-the-scenes story of the most innovative airline in america a few years ago, an unknown. Blue streak was a great story of a group of people thinking outside the box to start a new concept with an airline book captures the spirit of the company read more. Blue streak: inside the airline jetblue essay sample david neeleman is the brainchild of jetblue neeleman started out working as a checker for the family grocery store in utah. Catapult bi virgin blue case study essay virgin blue cabin crew dashboard background the problem as the customer face of virgin blue, the airline's cabin crew team have high standards to maintain.
The paper examines the human resources recruitment, performance appraisal, pay and benefits at the jetblue airline the paper uses jetblue as a example of human resources playing an integral role in the success of the company. Adair, b 2002, the mystery of flight 427: inside a crash investigation, smithsonian books, washington, usa beaty, d 1996, the naked pilot: the human factor in aircraft accidents , swan hill press.
If those jetblue operated flights are booked directly on wwwjetbluecom, members can earn bonus points depending on the fare option selected as follows: members who have purchased a blue fare can earn an extra three (3) bonus points per dollar for a total of six (6) points per dollar, members who have purchased a blue plus fare can earn an. The low-cost airline entered the market in 2000 and has survived competition from major airlines its main competitors being american airlines and delta air lines as jetblue grew and changed, a culture shift occurred. Blue streak inside jetblue the upstart that rocked an industry 1 reading favorites read id 046469 reading favorites industry by barbara peterson visiting a brick and.
Essay jetblue case study jetblue is a low-cost domestic airline in the united states that utilizes a combination of low-cost and value-added differentiation as its market strategy from its launch in february 2000 to the time of the case, the airline grew to become the 11th largest player in the airline industry in a short span of 4 years. Book review: blue streak july 15, 2005 alexander leave a comment there are currently only two major airlines in the us that actually turn a profit: southwest which has been around since 1973 and newcomer jetblue which has been flying since 1999. Jetblue is not a member of any of the three major airline alliances, but, it has codeshare agreements with 21 airlines, including member airlines of oneworld, skyteam, star alliance, and unaffiliated airlines.